By Anders Sorman-Nilsson
How to leverage the iconic human want for analogue reviews to draw and maintain extra consumers in a electronic world.
Anything that may be digitised may be digitised. yet can the digital-connect ever particularly substitute the personalized effect? Is word-of-mouse constantly more suitable than word-of-mouth? And what of shoppers’ enduring want for analogue reviews (think analogue watches, paperback books and multiplex motion picture theatres, for example). on your rush to embody your consumers’ electronic brain are you ignoring an both important asset: their analogue middle? higher but, how are you going to leverage the analogue middle to supply your organization or model with an unbeatable aggressive side?
The resolution, in accordance with the world over acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the ‘translational sweet-spot, the convergence of the electronic and the analogue.’
A e-book that may revolutionise the way you do enterprise in a electronic international, Digilogue provides robust insights, techniques and instruments that can assist you supply worth to electronic minds, whereas connecting with analogue hearts.
Read Online or Download Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer PDF
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Extra resources for Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer
As those of you who are mathematically inclined are probably already aware, exponential equations have exponents on at least one variable. Exponential growth, when graphed, looks like a ski jump, whereas a graphed linear function is a straight line. This means that we see massive productivity gains in price performance, capacity and bandwidth each year and, as such, an acceleration of digital technology. Progress in digital technology is exponential, not linear, so in order to keep up we need to start thinking exponentially, not linearly.
However. Round 1 goes to Digital Disruption. ’ the commentators and analysts ask. Digital Disruption came out swinging and through several body blows inflicted some serious pain. We learnt in this round that everything that can be digitised will be digitised, that digital disruption is happening at an exponential rate, and that this exponential rate trumps the linear thinking of Analogue Anachronism when it comes to speed. Customers are increasingly doing their due diligence digitally and brands, like my mum’s, that are failing to provide value in the digital world are failing to entice customers in the analogue world.
List the key drivers of the disruption — for example, convenience, speed, empowered consumers or globalisation. 4 What key uncertainties does this create for the future viability of your business? List the top five uncertainties — for example, commodification, margin squeeze or sustainability. 5 What does this mean for your future positioning? How do you want to position yourself in the minds of tomorrow’s customers? Premium, fast, cheap, high-quality, green? For which key target segment? Conservative investors, wealthy stay-at-home mums, sporty millennials/gen Ys?
Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer by Anders Sorman-Nilsson